B2B gaming supplier Jelly has announced its latest landmark partnership, signing with Scientific Games, the world’s largest provider of lottery games. Jelly joins the SG Content Hub Partner Program, the global lottery industry’s leading iLottery content delivery platform.
Based in the UK and led by a leadership of 20+-year well-known iGaming experts, Jelly has a reputation as one of the leading game developers in Europe, and is known for building game families around iconic titles including CleoPatrick™ and Big Benji™, and premium game collections such as The Curious Cases™ and Lost Treasure Saga™ series.
The deal is set to give Jelly a considerable boost to its profile in key regions thanks to Scientific Games’ worldwide presence, with Europe and North America two markets that the global lottery company has identified as market fit for its products and future growth.
Steve Hickson, VP of Digital Games for Scientific Games, said, “Our digital content experts around the globe welcome Jelly Entertainment to the SG Content Hub. At Scientific Games, we strive to bring our customers the finest and most innovative gaming content, and partnering with Jelly aligns perfectly with our goal of giving our players more exciting games to enjoy.”
Scientific Games is a digital lottery innovator offering lotteries entertaining game content featuring the largest portfolio of licensed brands in the industry, and world-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications. The company currently serves 30+ digital lottery customers globally. The company provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.
Commenting on the new major agreement, Salva Lima, Chief Commercial Officer at Jelly Entertainment said, “We are very excited to be partnering with Scientific Games; it is an agreement that will allows us to expand our reach to more players across various markets. Scientific Games holds top-tier status in a key vertical that will aid in our expansion locally, across Europe, and westward as we look at the Americas.”