New agreement strengthens Jelly’s position in one of Africa’s most dynamic regulated markets.
B2B gaming supplier Jelly Entertainment has signed a high-profile content partnership with leading South African operator World Sports Betting, further extending its presence in the region.
Top-performing Jelly titles – including Pick It Rich™, Booming Fortunes!™, Mighty Chests of Gold™, and the acclaimed Lost Treasure Saga™ series – will go live on WSB’s digital platform, alongside other standout releases such as Rookie Racer™ and 3 Pots of Fortune™.
The deal is supported by Jelly’s proprietary remote gaming platform and reflects the supplier’s commitment to long-term growth in regulated jurisdictions, with South Africa representing a major strategic market for the company.
Founded in 2002, World Sports Betting is one of South Africa’s most established and trusted online gaming brands, known for its premium sportsbook offering and extensive casino portfolio.
“This agreement with World Sports Betting is another important moment for Jelly,” said David Newstead, Chief Business Development Officer at Jelly Entertainment.
“WSB has a strong brand, a loyal player base, and a commitment to quality – making them a great fit for our growing portfolio. We’re excited to be partnering with such a respected operator as we build our presence in this vibrant, fast-growing market.”
Deron Van Staden, General Manager at World Sports Betting, added:
“Jelly is a supplier on the rise, with games that deliver real visual impact and engaging features. Their content adds genuine value to our casino offering, and we’re pleased to welcome them to the WSB platform.”
The partnership forms part of Jelly’s broader regulated-market expansion strategy, which has already seen successful launches across Europe and Africa.