New deal plugs Jelly portfolio into BetFounders’ network of local brands, opening the door to wider player reach across the continent.
Jelly Entertainment has agreed a new content partnership with BetFounders, expanding Jelly’s presence across several African markets through BetFounders’ network of locally operated online gaming brands.
Through the partnership, Jelly’s titles will be rolled out across the network of brands BetFounders supports in multiple African markets, giving more players access to Jelly’s growing portfolio. That includes standout releases like CleoPatrick®, Witches Go Wild™, Mansa Musa Miners™, Booming Fortunes!™, and Pick It Rich™, as well as a pipeline of new titles set to launch throughout 2026 and beyond.
BetFounders has been gaining traction across Africa by supporting a diverse portfolio of digital gaming brands – each serving strong, mobile-led player communities and offering a mix of sports betting and casino entertainment.
David Newstead, Chief Business Development Officer at Jelly, said:
BetFounders has built an impressive network across Africa – and what we like most is their hands-on feel for the local player base. They know their markets. They know what works. Partnering with them gives Jelly a fast, effective route to reach more players with content that’s made to entertain.
Africa continues to be a key region for us, and BetFounders adds real momentum to that push.
Artur Harutyunyan, Co-Founder and CEO of BetFounders added:
Jelly’s games have personality – bold visuals, clear concepts, and a fun, fast style that resonates with our players. They bring something genuinely different to our line-up, and that’s exactly what our brands look for. We’re excited to roll their content out across our network and build a partnership that grows alongside the markets we operate in.
The agreement supports Jelly’s wider strategy of building strong, direct relationships with operator groups and regional networks across Africa – helping the company scale quickly while working closely with partners who understand the nuances of each local market.